An air of lament pervades everywhere before the overflow of objects around us "Too many objects, too much material without raises the important question of relevance," said Philippe Starck.
"In the middle of our human history, resolutely political, Philippe Starck urges us to become smarter collectively, to mobilize the intelligence of the social and symbolic values to defend and define creative new ways to" engage the right action moment. "
At this time, he said, the only object still acceptable must prevail will be where its political representation, economic reality that reflects and its ecological dimension.
What's in our future, beyond our disappointment, before the showcase of all that we offer our consumerist Industrial Society.
To restart the machine to innovate, "reconnect with enthusiasm, joyously learning to reinvent the future, what are we missing it?
That is the essence of the problem, the engine of desire has seized.
Desire is the essence of man, says Spinoza, but, unfortunately for him, a long philosophical tradition was inextricably linked to the lack, marketing and conquering new markets did the rest. Bernard Stiegler
developing very powerful state of asphyxiated desire of our societies. He accuses
hyperconsumériste system of capitalism that, by dint of having misappropriated the desire and impulse to the creation of purchase, a company manufactures chilled by the repetition compulsion, unmotivated and self-destructive lost confidence in her and finds less less pleasure in eating.
"Triumph of the drive on the desire that destroys social bonds, creates flocks of evil beings and evil to become, in default of future misery resulting symbolic. "
"The desire for consumption, not desire. "
The desire is not proof of lack of evidence but a power.
And the development of digital technologies that can give us this great power to be involved in the transformation of our society.
In view of new models of bottom-up innovation in the process of inventing itself, we are witnessing the overthrow of the producer / consumer, asset / liability towards the development of a shared distribution model and a real contribution to the infrastructure gathers on preferred territories (clusters), designers, artists, engineers, musicians and managers (a "creative class") to form innovative culture broths *.
Is it the promise of a return of singularities, a reactivation of the desire to found an alliance of the two faces of progress, useful and subtle? This
are now the real challenges of our future design.
"There will be no political future that is not a policy of singularities" *.
At random, about one in Gerard Balzagette exciting exhibition catalog Grand Hornu: "This Ergonomics is not who is the subject of art is something else out of pure functionality and is unusual, the presence of the subject ..., this slight distortion which says the presence of subversive and subtle his desire, and this is immediately political subversion. "
Rethinking the progress of our civilization, reduce our consumption but increase another thing: the quality of social bonds.
In this perspective, do not miss the beautiful moment of conviviality to come: Designer's Days Paris from 9 to 14 June 2010
* Bernard Stiegler, desire asphyxiated
In Progress, Grand Hornu of May 9 to September 12, 2010
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