"From my point of view, designing a couch in a small series and sell it at exorbitant price of a work of art is an abuse. The designer is serving people, its task is to create an intelligent design, beautiful, functional and affordable. " About the Terence Conran is relentless.
And the limited edition continues to gain ground on all fronts of the goods. It becomes a bonanza particularly popular with major consumer brands and luxury brands.
The limited edition "to be rare, and obviously more expensive, if possible, creative and innovative: it uses the good old recipe of luxury marketing.
The limited series is much more effective than story telling, the best way for a brand to orchestrate the spectacle of continuous product.
He just needs to choose the role of prime contractor and "signature" a designer or a known maker in charge of "revisit" the emblematic product and enter into modernity. And voila.
Spotlight on setting artistic majesty of the product, we create a surprise, "the novel" of astonishment and, on arrival, buzz and density of presence in all media are guaranteed.
Finally, the method is the good old method of influence of psychological power of addiction and a real working body of the prospective buyer: it should be, and must be run before the stock arrives at exhaustion.
No need to adjust the price at the psychological level of its target: the limited edition has its price, it's limited edition, the value is intangible, it is the price of art.
In the process, the mark is the economy of an ad campaign.
fashion victim, trend setter, the media will do the rest to mobilize attention, stir desire and cause the purchase and each will be entitled to its share in this large market of luxury democratic.
For this season, our designer National offers us in the mystery series "the more I look, the more I see," a new version of "Paleolithic" of the famous perfume of Nina Ricci L'Air du Temps.
When is this singular poetic emotion linked to the original bottle? It only remains
unlimited edition, and poetry traditionally symbolized by the phoenix, reborn from its ashes.
Edition limited attention to the risk of fatigue at the "estimated value" that everyone carries brands and products they love, attention to the risk of saturation of our brain time available to their demands artistic and commercial.
Nina Ricci / L'Air du Temps
By Starck / from October 16
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