Fred's sting, according to Michel shepherd us forwards, who gave expression to the color waterproof that bears his favorite hero, Alex-benoit Bérurier, referring to the color of a summer suit, light, canvas or linen, not very well cut that brought Mitterrand for at least two years and who, michel shepherd, "did not suit him at all"
michel shepherd and to question the lack of any strategic thinking about the old image of a president for whom "a simple navy would have been a thousand times more convenient and discreet, "while" dressed in an ugly beige, with a faint rotten mustard, the president seemed both ill Sunday clothes, old and in the end well before the seven- ", and the number of lost votes in the early 90s because of" that horrible beige Mitterrand "is
the step that is / finally / to cross some of the taxis in Paris choosing the universal efficacy / green, it's free, red is busy / to the light signal over their vehicle, leaving the fireflies beige reported that nobody ever understood what, if not total indifference of a profession to be understood by all, deal with specific needs / find a product, find a customer to create a market that
n is not London, New York or Buenos Aires, and the Parisian taxi fleet is not yet ready to abandon the preferred choice of life and use his car for personal, professional life / to be immediately recognizable and operational, to create activity and value
course, it is fundamental to any design project, to start thinking about What is the role of color, as well as the form, the changes in our society, beyond its consumerist impulses, temptations and fashion wayward postures facing innovation
I like conversation / chat is to talk with, to build an exchange by adapting to all subjects to focus and echo answers, silences, digressions and fragments to
construction of identity is colorielle each time to adapt and create specific universe, sometimes unusual, sometimes thought impossible, associations of brilliance materials, depths and times of trials and transgressions / our first job is to convince it not to say yes and those who say no?
the creation of the universe coloriel a brand, a product, a package part of its particular size, its connection to its origin, its purpose, its network distribution and shelf life, and we need to convince dismantle codes installed to bring new: all that relates to water can not be blue, everything that relates to fire may not be red, green nature, and holidays in the sun yellow and orange, paradise blue sky and the black night and dreamed
colors true color, film, literature, theater and digital transmit to us the strength of shift, the rhythms of the mixing, the mixture of words, sounds, and murmurs of sources and each one builds his world from its history, between everyday life and possible and between reality and fiction cross
pharmacy label is green from the apothecaries of the Middle Ages because the pharmacy was, for the most part, taken from the plant world / was a good idea
some pharmacies in France since decade, replaced by a green cross blue cross or a green cross and blue /'s another idea /
but the weight of nature in the composition of medicines and the sale of drugs in turnover of pharmacies lead us to claim the opening codes coloriels devoted to codes for coloriels, not in terms of the offer, but to market: how to bring in and increase the turnover
the colors of our memories / michel shepherd / threshold / 18.00 EUR
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